There Car
7-Eleven x Fortnite
Fans on 7-Eleven’s Instagram often ask, “Where car?”, a nod to the trend of posing cars in front of 7- eleven stores. So we answered with “Find car,” a Fortnite scavenger hunt with a custom island that brought our car bros, gamers, and customers along for the ride.
Agency: Dentsu
Made with: Leo Barbosa, Cuanan Cronwright, Andrew Pattee, & Austin Sprague
Production: SuperAwesome
We had cars from the 7-eleven instagram feed mysteriously disappear into the game.
Then we allowed fans to come and ‘find car’ at a virtual car meetup on the ‘There Car’ Island for a chance to win prizes and glory.
