Your Beard Is our Trade
King C Gillette
For craftsmen, having a beard is the direct reflection of the tools with which it is maintained.
We launched a first of its kind beard care brand at the height of the pandemic inspired by artisans,
and the legacy of King C Gillette.
Made with: Pat Horn & Christiana Guzman, Erik Poh, Amy Schultz & Annie Smith
Photographer: Jason Leiva
Animation: Oliver Keane & Amy Schultz
We designed & animated over 100+ assets for the KCG social channels & global launch.
